Category: Marketing

(This article originally appeared on smallbizblog.com, which has since folded.)

If you’ve tended a Facebook business page for any length of time, it’s a fact that you’re probably quite aware of: organic reach on Facebook, to be blunt, sucks, and has been doing so for a while now. There are a number of things you can do to try and turn this around, but first  (for the uninitiated):

What Is Organic Reach?

Organic reach is defined as the number of users who see your content when they check out their newsfeed or your page. Think of organic reach as non-paid exposure, as opposed to paid reach, such as with advertising. It used to be that when people liked your page, a significant percentage of them, via their newsfeed, would see much of what you posted. This free exposure has been getting more and more scarce for a number of reasons (*cough* Facebook makes money off ads *cough*), to the point where it may seem that the only way to get exposure for your posts these days is to throw money at the problem in the form of post boosts (we’ll take a look at Facebook advertising in a future post).

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(This article originally appeared on smallbizblog.com, which has since folded.)

You’ve put all this time into crafting the perfect article or blog post. You’ve got a great headline, your SEO is spot-on, and you’ve nailed every point of your outline with, let’s face it, a certain linguistic genius. Your reader is enthralled, breathlessly gliding through paragraphs, and then… the article just ends. Full stop. The reader scrolls, scrolls, but that’s it. Disappointed, the reader heads off to see what kind of kitten pix are trending.

You have just committed blogging malpractice.

Don’t be that writer who leaves a reader hanging at the end. Instead, keep the conversation going with what are known as calls to action. In days of old, these usually were something like sending in a card (postage paid!) for a free trial subscription. You have a number of more interesting options in the Internet age for keeping readers engaged after they finish your article. But first, a couple of brief notes on…

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